“When you have a company that is as old as Hufcor, you want customers to acknowledge your past, but to also focus on the next hundred years,” said Kontranowski. “Timing is critical: this new strategy by our new management team can help answer the question of what Hufcor can do to have more impact. ...
Things are only going to get bigger and better for Hufcor. February saw the launch of the company’s rebranding efforts, a move that is aiming to perpetually keep the industry informed on just how many options it has when it works with Hufcor, along with the value proposition all customers receive.
Hufcor and its goal to unite its message under its brand has led to a strong rebranding strategy in 2017. The new look and image has already sparked new interest for Hufcor in the industry by freshening up the brand and customer’s knowledge of the brand in the marketplace.
Touchscreen leads the charge to render lock cylinders in master key switches obsolete for powered walls. Normally, when keys are lost or employee turnover dictates, the master cylinder in the control needs to be replaced. With Touchscreen, this additional headache and expense is eliminated.
This unique and proprietary design provides for easy ordering, shipping and installation which translates into reduced cost total of materials, engineering and installation verses conventional operable walls supported by overhead beams integrated into the building structure.
Launching first in the United States, the new branding will roll out to the company’s international locations in the coming months and aims to better position the company globally as a full-service leader and innovator in the flexible space industry with a focus on customer experience.