Becoming One Hufcor

Things are only going to get bigger and better for Hufcor. February saw the launch of the company’s rebranding efforts, a move that is aiming to perpetually keep the industry informed on just how many options it has when it works with Hufcor, along with the value proposition all customers receive.
Jun
22
2017

The One Hufcor approach has been key to the company’s 2017 rebranding efforts. But first, CEO Kevin Flanagan and his team had to get everyone on the same page. With domestic manufacturing in Wisconsin and global manufacturing in China, Australia, Malaysia, and Germany, and sales and services throughout the country and around the world, Flanagan and his team knew the company could improve in some areas.

“We found inconsistencies through our product offerings, raw materials, design, and go-to-market strategies. It was an inefficient way to run a global company,” he said. “But our leadership team was clear on the vision for Hufcor. There’s been change, and there have been shifts, but today everyone is making decisions with ‘One Hufcor’ in mind.”

Flanagan and his team’s first goal was to prioritize where they could make the biggest impact the fastest. Looking towards domestic operations, the leadership team first got everyone stateside on board with the new collaborative strategy.

Implementing Microsoft’s customer resource management system—Dynamics—played a big part in bringing the team together. Not only did it create a pipeline of opportunity for the company, but it allowed all sales members to coordinate on a national level.

Once Flanagan and his team felt confident in the company’s domestic acceptance and utilization of the ideals behind ‘One Hufcor’, the company took its plans to its international locations. Today, Flanagan and the entire team is “very bullish” on the growth opportunities being created across the globe.

“We set a clear vision for what we were looking for. We’ve had to make a few management changes to find a team that believes in the vision, and have focused in on our financial results, namely when and how to make the appropriate investments. It’s still a work in progress, but we’ve taken some pretty large steps to cement our one company mentality and position Hufcor for significant future success.”

And things are only going to get bigger and better for Hufcor. February saw the launch of the company’s rebranding efforts, a move that is aiming to perpetually keep the industry informed on just how many options it has when it works with Hufcor, along with the value proposition all customers receive.

 

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