The One Hufcor approach has been key to the company’s 2017 rebranding efforts. But first, CEO Kevin Flanagan and his team had to get everyone on the same page. With domestic manufacturing in Wisconsin and global manufacturing in China, Australia, Malaysia, and Germany, and sales and services throughout the country and around the world, Flanagan and his team knew the company could improve in some areas.
Implementing Microsoft’s customer resource management system—Dynamics—played a big part in bringing the team together. Not only did it create a pipeline of opportunity for the company, but it allowed all sales members to coordinate on a national level.
Once Flanagan and his team felt confident in the company’s domestic acceptance and utilization of the ideals behind ‘One Hufcor’, the company took its plans to its international locations. Today, Flanagan and the entire team is “very bullish” on the growth opportunities being created across the globe.
“We set a clear vision for what we were looking for. We’ve had to make a few management changes to find a team that believes in the vision, and have focused in on our financial results, namely when and how to make the appropriate investments. It’s still a work in progress, but we’ve taken some pretty large steps to cement our one company mentality and position Hufcor for significant future success.”
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